10 Reasons to update your website
The World Wide Web became available to the public in 1991 and since its inception, approximately over 2 billion websites have been hosted and this number increments every second. Every website owner wants their website to stand out amongst the vast competition. The Google Algorithm for organic search rankings warrants that the website content is updated frequently.
Here are 10 good reasons to update your website regulary:
1. Making A Good First Impression
It is said that “The first impression is the last impression” and this holds true from the customers perspective. Suppose you get traffic from new people; they’re first going to look at the appearance of your website, then look for the content of their interest and then continue to browse your website. Make sure that your website looks elegant and the content is regularly updated. Customers would want to see content published a few hours or a few days ago rather than months or years ago. A fresh and sleek look of the website and updated content will make the customer want to revisit your website, again and again.
2. Security
Maintenance of your website increases cyber security. This keeps your data and your customer’s data safe thereby making customers feel secure. If your website uses a Content Management System like WordPress, these companies launch software updates or bug fixes. As a website owner, it is your duty to keep up with such updates, else this gives hackers the opportunity to break into your website resulting in data loss of the website and the customer.
3. Improved Search Engine Ranking
Google continually brings out changes to their algorithm and your website needs to be updated and maintained accordingly. Google favors websites that are active and periodically updated. It is also important to add up-to-date content that is interesting and relevant. This boosts your website’s search engine ranking and consequently brings in more quality traffic.
4. Connecting To The Customers
Once you gain customers you have to make sure that these customers become loyal and keep returning to your website. In order to do this, you should find topics of interest and publish content that is not only captivating but up to the minute as well. When this is done, a connection is made between the website and the customer, making the customer loyal.
5. Employing Latest Technology
Technology is continually advancing and evolving. It is better to incorporate technology that is trending, for example, Artificial Intelligence (AI), into your website. This allows you to stand out from competitors and even provides a better User Experience (UX).
6. No More Dead Links
Make sure there aren’t too many broken links or even no broken links at all. If there are too many broken links this slowly drives the user away from your website and makes it an unreliable source. So, continuous checks and maintenance help avoid this issue.
7. Increasing Speed
Optimize and regularly make minute changes to the website’s code to make sure that it is as fast and efficient as possible because speed affects search engine rankings. Better speed means more website traffic and happy customers. If your site takes more than 5 seconds to download you can lose almost half the visitors traffic!
8. Feedback & User-Friendliness
Ask for customer feedback on the website and make changes to the website accordingly. Customer feedback can help your website become more user-friendly and interactive. This periodic update keeps customers satisfied.
9. Blogging
Writing user friendly content on topics that are in the news helps the users engaged and shows that you are well aware of the industry in which you operate.
10. Making Back-Ups
Another essential element is to back-up your website every few days. Technology may be advanced, but it is unpredictable. You can lose all your data unexpectedly. So, it is always good to make cyclic back-ups of your website.
Making a website and launching it is easy. But that is just the first step. The tough part is actually updating it and keeping up with competitors. So, hire a professional website development company to maintain and update your web presence – it plays a vital role in growing your business online.
