WhatsApp ranks #1 rank in the industry among UAE consumers in 2019

Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Top Intimate Brands outperform top brands in the S&P and Fortune 500 indices for revenue and profit. Consumers are also more willing to pay price premiums for Intimate Brands and less willing to live without them, according to the 2019 Brand Intimacy Report.

Brands that are within the ecosystem score higher in emotional connection overall than brands that are not. Ranking 9 out of 15 places, Apps and social platform brands have an opportunity to increase their intimate bonds and emotional relationships with their users given their usage and importance”

Other notable findings from the apps & social platforms industry include:

• 40 percent of consumers felt an immediate emotional connection with the industry.

• 73 percent of users in the 18- to 34-year-old (millennial) demographic felt an immediate emotional connection with Facebook.

• The apps & social platforms industry as a whole ranked #2 for africa casinos industries people can’t live without, right behind Tech & Telecom, which was #1.

• Three of the top four brands in this category this year—WhatsApp, Facebook and Instagram—are owned by Facebook.

• Uber ranking went from #5 to #10 from 2018 to 2019.

• Instagram demonstrated solid growth, moving up from #7 to place at #4.

• WhatsApp ranked #1 for the 18- to 34-year-old demographic, males and high income users surveyed.

• GoogleMaps was ranked first among the 35- to 64-year-old demographic and female users.

To download the full apps & social platforms rankings, please click here. To download the full 2019 Brand Intimacy Report, please click here.