How to Improve the DA of your Blog?

The main goal of every website owner is to win the cyber war and emerge at the top in terms of search engine rankings. The Domain Authority (DA) score is there to assist website owners in getting there. Now, what is DA? DA checker is a software developed by Moz that measures how relevant your website is and how it will rank in a search engine result. A DA score ranges from 1-100. Does it affect your website ranking? No, it doesn’t – it predicts your website’s search engine ranking. This score gives you an idea of how strong your website is compared to other websites. So, having a higher score can mean that your website is more likely to rank higher in a search engine result.

Here are some ways to improve your DA score:
CONTENT
Make sure your page has quality and up to date content. Writing content that contains a lot of text doesn’t mean it’s good content. It should be to the point, informative and relevant to the public. Get rid of grammatical errors and sloppiness. Use images and videos to make it look more appealing. No one wants to just see a whole page of text. It becomes monotonous.
INTERNAL LINKING
Within the page content, include links that take users to your older content. But make sure that the older links are related to the current post. This helps users easily navigate through your website and gain more information. When this happens, the engagement time of your website increases. Easy navigation improves User Experience (UX) as well. Furthermore, indexing, done by the search engine, becomes easier.
ACTIVE SOCIAL MEDIA
Make sure that you have social media accounts for your business. Link these accounts to your main website. The social media buttons should be visible to the users. It becomes easier for users to share your content on social media platforms. Try increasing the number of followers on your social media pages. This is likely to improve the number of shares and in turn, boost your website traffic.
MOBILE-FRIENDLINESS
Do not restrict your website to just desktops and laptops. Make sure that your website is responsive and is compatible with any device. If your website isn’t mobile friendly, it majorly affects your DA score and even your search engine ranking. There are almost 5 billion smartphone users. So, if your page isn’t easy to read on a phone, not only does this affect your score, but you also lose out on a large percentage of audience.
TOP-LISTS
Write lists that contain the top competitors in your niche. These experts would love to see themselves being a mentioned in a ‘top – 10,20,30…’ list. Most likely they will share your article on their website or their social media accounts. They might even link your website on theirs. So, you get traffic coming in from their website and this improves your DA score.
TOXIC LINKS
Constantly check your website for broken links or links that lead to unreliable websites. Toxic links decreases UX and increases bounce rate. Users become less reliable on your website. These links hurt your DA score and your search engine ranking. It is definitely an inconvenience to check each and every link on your website, so there are several tools online that do the job for you.
SPEED
Speed of your website affects your DA score and your website ranking. Moreover, it improves UX and even your website’s conversion rate. 40% of users will wait no more than 3 seconds for a website to load. Most of the factors that affect your website speed are technical. So, it is advisable to hire an experienced web developer to help you with the same.
GUEST-POSTING
Provide guest posting services. This increases referral traffic and helps with link building. It also builds a relationship with other companies, increases your brand awareness, secures quality traffic from other websites and improves your domain authority. Guest posting is extremely beneficial to your company.

In conclusion, do not let the DA score get to your head. It just shows you whether you are on the right path or whether you need to improve on your website. There are tools online that calculate your DA score. Be sure to check your DA score periodically and work on your website accordingly.