Importance of Digital Location Management For Local Businesses
How to maintain accurate listings information in a world that has moved way beyond the yellow pages!
Being found when consumers are ready to connect is critical. In today’s digital marketplace it is imperative that location data is managed in the local marketplace and across key business discovery platforms. People might constantly be online, they might be sharing details of their lives with personalities across the world, but ultimately people are local. They shop local. They eat local. They live local. That means that no matter how big or small our world becomes, local will continue to be the operative word when it comes to local online presence.
Here are the ‘Top 10’ most popular navigation platforms:
1. Google Maps
2. Apple Maps
3. Factual
4. TomTom Maps
5. OpenStreetMap
6. Facebook Local
7. Here Maps
8. Foursquare
9. What3words ID
10. 2GIS.ae
For starters, every self-respecting business needs to claim their business listing on Google. The following information should be submitted for listings:
• Business Name
• Detailed Address
• Exact Map Pin (geocode)
• Phone Number
• Website URL
• Operating Hours
• Category of Business
• Photos and logo
• Business information
Location intelligence can help businesses reduce their operating costs, increase asset utilization, optimize margins and improve customer service.
Here are a few distinct benefits of mapping your business online:
• Increased brand recognition
• Increased customer footfall
• Increased sales per location
• Increased local search rank
• Data insights & reporting
• Keep your digital presence fresh with real-time updates
• Track the performance of your listings
Most online experiences between a customer and a business begin with a search engine. People who search on their mobile phones for your business have a high intent of making a purchase. According to research, 76% of people say to visit a store after looking up information and 28% make a purchase afterwards. Location proximity is a decisive factor for customers who are looking for nearby places to dine and shop.
For more information on location mapping, brand reputation management, sentiment analysis, customer reviews, and local SEO services, contact Cyber Gear at info@cyber-gear.com
