Category Archives: News

SEO enhances your website’s recognition in search engine results, further compelling organic traffic and customers towards your company. This article breaks down the essential SEO components for SMEs.

Why SEO Matters for SMEs

SEO is one important weapon whereby SMEs can fight big companies. Unlike paid advertising, SEO earns organic traffic.

More reasons why SEO is this important:

Cost-effective: In SEO, good results can be achieved without continuous spending on advertisements. It builds credibility: the higher the ranking on search engines, the more confident users become.

Drives local traffic: SEO serves to attract local customers, which is of great importance to SMEs with a physical presence.

A well-crafted SEO strategy is all that separates an unnoticed website from a valuable marketing tool that yields rich dividends.

On-Page Search Engine Optimization: How to Optimize the Content of Your Website     On-page SEO is about fixing pages to position better and get relevant traffic; hence, it includes:

Title Tags and Meta Descriptions: These are the snippets in search results that determine how well a website will meet a user’s needs. A well-crafted title tag and meta description will increase click-through rates. Each page should have unique, relevant titles and descriptions that target important keywords.

Keyword Optimization: Find keywords your target audience uses for searching and implement them into your text organically. Place them in the key positions, such as headings, subheadings, and within the first paragraph of your content.

Internal Linking: Providing links to other relevant pages is really useful on your website. It improves navigation and helps the search engine understand the overall structure of your website. It also increases user engagement, which can help boost rankings.

Mobile Optimization: There is no doubt that most users access web pages through mobile devices. It is no longer an option but extremely critical to have a website that is mobile-friendly. Google moved to mobile-first indexing, which simply means if your website is not optimized for mobile devices, you could be seriously damaging your rankings.

Technical SEO: The Foundation of Your Website

Technical SEO makes sure the search engines will be able to crawl and index your website efficiently. The SMEs must make sure that the technical foundation is very strong.

Site Speed: The pace at which a website loads can make all the difference between users staying or leaving, and your performance in Google. Make sure to keep an eye on this using Google PageSpeed Insights and more.

Sitemap and URL Structure: Organized sitemap and clean, readable URL structure will ease the job of crawling for the search engine. Similarly, maintain your URLs simple, descriptive, and include relevant keywords.

SSL Certificate: Google gives preference to secure websites, which is important for users’ trust in your website and a higher ranking in SEO.

Off-Page SEO: Building Authority

Off-page SEO refers to everything done outside of your website that can help improve your rankings. No doubt, the most important part of off-page SEO is link building. Backlinks: These are the links from other websites pointing towards your site. They are a form of votes from other sites, telling the search engine spiders that your content is reliable and authoritative. You should try to acquire a limited number of high-quality backlinks from authoritative websites related to your niche rather than hundreds of low-quality links.

Social Signals: While links to social media do not directly impact on SEO, an active presence in social media drives traffic and provides brand awareness. Encourage sharing: share your content on Facebook, LinkedIn, and Twitter, among other platforms.

Guest Blogging: Writing articles on other people’s blogs helps in establishing you as an authority in your line of business. This can help in the building of backlinks for your site. Seek some good blogs related to your industry and pitch topnoch-quality articles that add value to the blogger.

Local SEO: Targeting Localization for Reaching Customers

For those SMEs that have a local presence, local search optimization is crucial. This is because it can have your business come up in local relevant searches, such as “restaurants near me” or “plumbers in [city].”.

GMB-Googling My Business: The best ways to do local SEO involve claiming and optimizing your GMB profile. Your company name, what address it is at, its phone number-this is your NAP-and hours should be correct and current.

Local Keywords: Use location-based keywords in your content, such as naming the city or neighborhood, which will help attract locals.

Review and Rating: Positive reviews create trust with customers. You will ask satisfied customers to review your GMB profile or any other review platforms. It will affect a lot in your local rankings or customer trust.

Measurement and Monitoring of SEO Performance

Once your SEO strategy is implemented, tracking is important to witness what’s working. Google Analytics: Thanks to this completely free tool, you’ll be able to analyze some key indicators of organic traffic, rebound rate, session duration, among others, which are conversions for measuring SEO performance. Google Search Console: It’s basically a tool to help you learn about your site’s appearance within the search results provided by Google. That way, you’ll be able to look closer at what search queries bring in more traffic, problems with indexing, and other interesting tidbits. However, regular auditing of your site and revising SEO strategies based on data will help maintain, and even improve, your rankings.

 Conclusion

Hence, SEO has turned into an unbeatable tool for SMEs in the chase of increasing their businesses online and offering a gift of competitiveness in today’s digital space. This would involve SMEs sticking to the basics of on-page, off-page SEO, technical optimization, and local SEO alone in order to have more organic traffic flow in, locate more local customers, and increase revenue. And with an effective strategy in place, even the smallest of businesses can gain tremendous success in the rankings of search engines.

Since 2006, the company has been building iconic events that inspire live collective memories. The company specializes in delivering large regional and global events on a turnkey basis.

Come and Do are industry experts committed to unparalleled quality and attention to detail. All event support packages are comprehensive, custom-designed, and guaranteed to be flawlessly executed by specialists in the trade.

The implementation process begins with the client servicing experts conducting an in-depth understanding of the audiences and the communication strategy and ends in a breath-taking event with spectacular visual displays and stunning special effects, delivered on time and budget.

Come and Do focuses on creating tangible moments to connect consumers with brands or products in multi-sensory environments that evoke positive, memorable experiences.

The company prides itself in maintaining relations with all partners and stakeholders of the brand.

For more information visit the company website at https://www.comeanddo.com

Dubai, UAE – 2 November 2020: ONLY webinars will be hosting a webinar titled, ‘Attracting & Retaining Talent in the #newnormal’ on Tuesday, 3 November 2020 at 11 am UAE Time. The webinar will be presented by Headhunting & Recruitment Consultants, Line Hjorth, and Christina Hansson, and moderated by Sharad Agarwal, Founder of ONLY webinars.

In this dynamic 60-minute free-to-attend webinar, Line Hjorth and Christina Hansson will share their valued tips and insights on how to attract and maintain the very best talent post-Covid-19.

Employees are the greatest assets of any company. A strong and talented workforce enables an organisation to innovate, compete, and succeed. In response to the global pandemic, talent acquisition is more important than ever and is being shaped and changed to the #newnormal.

Talent is crucial for any company’s performance and for overcoming the challenges we are all facing right now:

• Do you know that 75% of all employers struggle to find the right candidates?
• Do you know that hiring the wrong candidate can cost you more than 30% of that individual’s annual earnings?
• How do you rebuild and restart your employees post Covid-19?
• How do you build trust during remote interviews with new candidates?

In the wake of coronavirus, recruiting leaders and their teams are grappling with a host of new issues. In the short term, talent acquisition teams are figuring out ways to make what has historically been a very high-touch human process – a virtual one. They are trying to find out how to effectively work from home, conduct video interviews, make successful offers, and remotely onboard new hires.

Professional headhunters can help business owners and entrepreneurs to grow their business by finding the right talent in quick time and in a cost effective way.

Sharad Agarwal, Founder of ONLY webinars, opined “COVID-19 has changed the way we live, work – and hire. In today’s post COVID economy, organisations must hire the right talent for the right position. There is zero margin for error. Budgets, goals, and headcount are all getting serious reconsideration. Whether your business is booming or grinding to a halt, maintaining a strong employee experience during this time will impact your brand long after the pandemic passes. Clearly, the companies prioritizing employee experience today will be in the best position to attract candidates when it’s time to hire en masse again.”

Those interested in attending this webinar can register online at https://us02web.zoom.us/webinar/register/WN_jH1H5_BQS52lfQ4RbGf7NA

About ONLY webinars

ONLY webinars is a venture launched by Cyber Gear to assist organisations in the region to design, host, and promote webinars online.

Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers, and increasing revenue. Most businesses have turned to online platforms to communicate effectively with their stakeholders. All touchpoints of communication are becoming contactless and webinars offer a great way to promote products and services online.

For more information, contact:
Sharad Agarwal
Founder
ONLY webinars
04 3312627
0506449103
info@onlywebinars.com
https://www.onlywebinars.com

Each time Google updates its algorithm, it is moving a step forward in making the search experience easy and more relevant to the users. It is imperative to stay up-to-date with the latest features and updates by Google.

As a part of the Search On 2020 event, Google made several announcements related to its search engine which provide varying levels of functionality. These new features aim at explaining how AI is now increasingly influencing the algorithms of its search engine and helping people find the information they need.

• Spelling recommendation improvements -The BERT algorithm being used currently, processes almost all the request in English. With the new algorithm, it will understand the misspelled queries using 680 million parameters which will help in terms of the quality of the search. In other words, Google has improved its spelling predictions to help find better matches for users.

• Identifying passages of the text – The second new feature is the ability of the algorithm to better understand a passage within a page by indexing individual passages of text within web pages in order to find relevant information hidden in the page relative to a user’s query. This helps with very specific and precise requests. This feature will arrive in November and will improve 7% of search results in all languages from the start.

• Key moments in videos -The videos also fall under the new innovations with a better understanding of the content to bring the visitor to the search engine directly to that part in the video where the answer to the question can be found. Using the AI approach Google has been able to align with YouTube chapters where creators are able to add descriptions relative to each segment of the video via timestamps, which can help Google by providing more context as to the content in each part.

• Hum to search – Something on the lines of Shazam, Google with its audio algorithms is now able to identify popular songs based on humming or whistling to the search app. It is very simple, hum a tune using google assistant and the algorithm will work to identify the potential song matches.

• Subtopics in search queries – Google is adding subtopics to its search queries. It means Google will show the users subtopics as options within the search results which will deliver greater diversity of content when something broad is searched. For example, if you search for home exercise equipment, Google will now be able to give results based on relevant subtopics like budget, small space ideas and show a wider range of content on the search results page.

• PinPoint for Journalist – Google has announced PinPoint which aims to help the journalists. It will be a free tool that will be available in 7 languages allowing them to search for information related to entities like names of people, places, companies, etc.

Additional features that Google will unveil in the coming weeks will be new visual search possibilities in Google Lens, the Knowledge Graph, Google shopping, Google Maps, and Google View. Keep a lookout for more updates from Google to stay ahead and informed.

ONLY webinars will be hosting a webinar titled, ‘How to Win High-Value Business Using LinkedIn’ on Tuesday 25 August 2020 at 11 am UAE Time. The webinar is presented by Neeraj Shah – Founder & CEO, Titan Mastermindz LLP.

In this dynamic 60-minute free-to-attend webinar, participants will discover:

● The key principles to rapidly become influential on LinkedIn.
● 5 most important parts of a killer LinkedIn profile.
● The smartest way to engage prospects so they quickly like, know, and trust you.
● How to turn connections into a lucrative pipeline of dream clients.

Neeraj Shah is a LinkedIn expert & a social selling strategist. For the last 16 years, he has been working with entrepreneurs to use business networks to multiply their influence, income, and impact in their chosen niche. He grew BNI India, a business networking group from zero to 10,000 entrepreneurs across 28 cities in India. He helped these entrepreneurs use business networking to generate over US$450 million in revenue. He is the co-author of the BNI Handy Guide to Networking and a contributing author to the #1 Wall Street Journal Bestseller – Masters of Success.

Neeraj runs Masterminds to power successful entrepreneurs to digitally pivot, amplifying the performance of their business while tearing down the barriers holding them from going to the next level.

According to Neeraj, “During this webinar, I will empower entrepreneurs to unlock the power of LinkedIn and show them 3 simple steps to create a lucrative pipeline of high-value clients right now.”.

The webinar will be hosted and moderated by Sharad Agarwal, Founder of ONLY webinars. Sharad Agarwal, added – “Some of the world’s most successful business leaders are also incredible at building relationships. In today’s post COVID economy, webinars and virtual summits are instrumental in connecting people across geographies in a more empathetic way. This webinar will enable entrepreneurs to grow their business network by leveraging new contacts to open cross border opportunities.”

Those interested in attending this webinar can register online at https://us02web.zoom.us/webinar/register/WN_J-7aDVIDT6m0IemY5yW3eQ

About ONLY webinars

ONLY webinars is the new WaaS venture launched by Cyber Gear to assist organisations in the region to design, host, and promote webinars online.

Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers, and increasing revenue. Most businesses have turned to online platforms to communicate effectively with their stakeholders. All touchpoints of communication are becoming contactless and webinars offer a great way to promote products and services online.

For more information, contact:
Sharad Agarwal
Founder
ONLY webinars
04 3312627
0506449103
info@onlywebinars.com
https://www.onlywebinars.com

Dubai, UAE – 26 July 2020: On this Wednesday 29 July at 11 am (UAE time), ONLY webinars will be hosting a webinar titled, ‘CrisisPreneurship of Time’. The webinar is presented by Brig Sushil Bhasin based in Mumbai, India. Brigadier Sushil Bhasin is a time investment strategist and a TEDx speaker. He served the Indian Army for 34 years.
For the past 15 years, he has served the corporate community with over 600 Leadership and Team Building Outbound Camps and Indoor workshops. He is known for his passion, energy, and result-focused sessions. As a virtual presenter, he is conducting his 73rd webinar in the COVID19 environment. Brig Bhasin is an author of five books including ‘Million Dollar Second’ published by CNBC.
According to Brig Sushil Bhasin, “I am super excited to present this webinar for the first time to the Gulf audience. I will be sharing my life experiences with the participants to help them put a premium on their time. I will be highlighting five time investment strategies that can accelerate the growth of individuals and organisations alike.”
The webinar will be moderated by entrepreneur & author, Gautam Ganglani of Right Selection who is no stranger to Dubai. For over 20 years, Gautam closely worked with world renowned authors and global thought leaders like Marshall Goldsmith, Ron Kaufman & Jack Canfield to name a few, and has expanded the business operations from Dubai to Mumbai in 2019.
Sharad Agarwal, the Founder of ONLY webinars added, “Time is free and at the same time priceless. How we invest our time will define our future. Clearly, Brig Sushil Bhasin is on a mission to create a world conscious of time as a vital resource. We welcome him to our shores and are confident that he will shape the mindsets of participants in achieving their goals with an abundance of optimism and passion.”
Those interested in attending this webinar can register online at https://www.onlywebinars.com
About ONLY webinars
ONLY webinars is the new venture launched by Cyber Gear to assist organisations in the region to design, host, and promote webinars online.
Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers, and increasing revenue. In the post COVID economy, most businesses have turned to online platforms to communicate effectively with their stakeholders. All touchpoints of communication are becoming contactless and webinars offer a great way to promote products and services online.
For more information, contact:
Sharad Agarwal
Founder
ONLY webinars
04 3312627
0506449103
info@onlywebinars.com
https://www.onlywebinars.com

AI is slowly becoming part of everyday life. We are becoming ever more reliant on it from transport, healthcare, the internet, are more. As we know, AI is the ability of a computer to learn and absorb new information to develop its intelligence and think for itself. The potential of AI is huge and when it reaches its full capacity. It will change the world forever, alter the workforce, and much more. If we remove the Sci-fi and all the myths surrounding AI, it will prove to have great benefits for all mankind – but what are they?

Reducing Harm to Humans

AI would be the perfect tool for keeping humans out of harm’s way. For example, using an AI robot to do harmful or dangerous jobs that cause great risk to humans.  This could include things like space travel, construction, bomb disposal, underwater research, and mining deep under the ground where it could be difficult for humans to breathe or, they could be facing high temperatures. AI could also be used in radioactive power plants – this could reduce exposure to radiation for those who work there.

Better Working Hours

With the introduction of AI into the workforce, this would mean workers who never get tired. Employers would be able to open 24 hours a day, 7 days a week! Employers would not have to worry about breaks, holidays, and sickness – an uninterrupted workforce. Although, many would argue that this would make humans in the workforce redundant. Many businesses would see Artificial Intelligence as an irresistible proposition.

Powerful Computers

AI will bring better computers which will be even more powerful and easier to use. They will provide the user with new and improved interfaces, provide users with a system that is excellent at problem- solving, and be able to store and retrieve information quickly and accurately. AI computers will be able to process information into greater knowledge. They will able to process information better so that they do not become overloaded.

Quick Thinking

AI is very good at making decisions on its feet. It can make decisions quickly and carry out actions faster than humans. A machine that is programmed to focus on the task at hand it doesn’t make decisions based on emotion and practicality – removing these factors delivers results faster, offering better results and efficiency

Reducing Human Error

Human error is a constant factor, it is found in everyday life and is taken into consideration. In the case of a computer, it is rare that a mistake will be made when programmed properly. AI uses algorithms to perform actions or commands – thus, cutting down the margin for error. For instance, random number generators are important in slot games, especially at Aspers.com, the RNG is important as it ensures a fair play among the users and cannot be altered.

So, there you have it… Forget about killer robots and the collapse of society. As you see, Artificial intelligence offers an abundance of possibilities and benefits for all of mankind to enjoy.

Dubai, UAE – 11 July 2020: Just 6 weeks in business, ONLY webinars has had a busy opening. The ‘Webinars As A Service’ (WAAS) platform is hosting and promoting a bunch of webinars this week.

– The Video Content Creation Formula by Reim El Houni on Saturday, 11 July at 4 pm UAE time

– Making that giant leap for humankind: The imminent Hope Probe Mission to Mars on Saturday, 11 July at 7.30 pm UAE time

– Dialogues on the Art of Fashion: How Fashion’s New Focus Will Reignite The Runway on Tuesday,14 July at 6 pm UAE time

– Green Recovery, Energy Transition, and Gender Diversity: Improving gender equality and diversity across the energy sector on Wednesday, 15 July at 5 pm UAE time

– How to Drive Returns in a Volatile Market by Reuters Events on Wednesday, 15 July at 8 pm UAE time

– Meltwater Digital Summit – PR meets Marketing on Thursday, 16 July at 1 pm UAE time

– How to build a New Client Engine for Your Business on Thursday, 16 July at 6 pm UAE time

According to Sharad Agarwal, Founder of ONLY webinars, “We have been fortunate to have received an overwhelming response from UAE based organisations for the ‘Webinars As A Service (WAAS)’ concept coined by us. Last week we hosted a successful Q&A webinar for Adam Vital Hospital where the audience got to ask their questions in real time to an illustrious panel of doctors. The event was moderated by James Piecowye, a well known media personality based in Dubai. This week we are promoting 7 webinars that cover a range of interesting and engaging topics.”

All the webinars are free to attend and participants can register online at www.onlywebinars.com

About ONLY webinars

ONLY webinars is the new venture launched by Cyber Gear to assist organisations in the region to design, host, and promote webinars online.

Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers, and increasing revenue. In the post COVID economy, most businesses have turned to online platforms to communicate effectively with their stakeholders. All touchpoints of communication are becoming contactless and webinars offer a great way to promote products and services online.

ONLY webinars is presently offering the following specific services:

• Select a topic of interest
• Provide speakers, hosts, and moderators
• Invite the target audience
• Promote on social media
• Prepare the presentations
• Host the webinars
• Create ‘evergreen content’
• Post webinar follow-ups

For more information, contact:

Sharad Agarwal

Founder

ONLY webinars

0506449103

info@onlywebinars.com

https://www.onlywebinars.com

Dubai, UAE – 22 June 2020: Cyber Gear has launched a new portal to showcase the technologies shaping the Fourth Industrial Revolution.

According to Sharad Agarwal – CEO of Cyber Gear, “We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything we have experienced before.

The Fourth Industrial Revolution is characterized by the fusion of the digital, biological, and physical worlds, as well as the growing utilization of new technologies such as artificial intelligence, big data, cloud computing, blockchain, robotics, 5G, 3D printing, the Internet of Things, face recognition and biometrics. These advanced technologies have ushered in a new era of economic disruption. This web portal we believe will accelerate the speed of adoption of new technologies in our region.”

In today’s omnichannel world, it is imperative for business owners to stay abreast with new technologies that offer a competitive advantage over other players in the industry.

When compared with previous industrial revolutions, the Fourth is evolving at an exponential rather than a linear pace. Moreover, it is disrupting almost every industry in every country. And the breadth and depth of these changes herald the transformation of entire systems of production, management, and governance.

The possibilities of billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited.

The 4.0 Revolution website can be accessed at https://www.cybergear2.com

For more information, contact:

Sharad Agarwal

Cyber Gear

Dubai, UAE

Tel: 04 3312627, 0506449103

Email: info@cyber-gear.com

https://blog.cybergearnetwork.com