Importance of Backlinks for SEO
In today’s day and age most of us are internet users and perform a Google search almost 20-100 times everyday!
Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day!
Every day and on the internet, there is a cyber war going on between websites owners. The main goal of these websites owners is to emerge in the top Google results. This is known as Search Engine Optimization (SEO). But in more detailed terms, SEO is the process of increasing the quality and quantity of website traffic by improving website content and producing organic results rather than paid results and increasing the websites search engine ranking. Organic search results are also known as natural search results. Since Google will never reveal how their algorithm works, website owners have to interact with the search engine and use different SEO tools in order to help their website reach the top.
There are two types of SEO techniques that exist, White Hat SEO and Black Hat SEO. In ordinary terms, the main difference between the two is that White Hat SEOs follow search engine’s rules, care about the audience and ensures to produce quality content while Black Hat SEOs lie on the other end of the spectrum. Black Hat tactics involve breaking search engine rules, spamming keywords or integrating unrelated keywords and care mostly about the number of clicks on their websites. Black Hat SEOs bring in a lot of traffic and get you a quick return, but it is unethical and unreliable as Google keeps updating its algorithm and manages to eliminate latest Black Hat SEO techniques. Making use of such methods may also lead to your website being unindexed or even permanently banned from the search engine. So, it is advisable to stick to White Hat SEO techniques.
There are many tactics and techniques under White Hat SEOs. To start off, website owners should find their niche and add related keywords, add a website description to the meta-data section of their HTML code. The title of the HTML document can also be made to match with relevant keywords rather than just using alphanumerics. Make sure to produce content that is of help to the public, easy to comprehend and contain hard facts that people can really rely on. Content should constantly be updated and polished. Make sure the website has content relevant to your industry or niche. Optimize the code, specifically the JavaScript, to reduce loading time of a webpage and overall increasing its speed. Fix technical issues which would automatically improve User Experience (UX). Make sure to also integrate Machine Learning within the website. This strategy is quite vital in terms of boosting your website search results in 2019 and for the coming years. Another strategy known as Link-Building or Backlinks is extremely essential to the website.
A backlink is a link of a web resource (the referent) that is present in another website (the referrer) that leads back to that website. Backlinks majorly impact a website’s search engine ranking. Your website can either contain links to other websites or your website can be linked on other websites. But when you post links to other websites or if you let other websites link your web resource, one needs to ensure that the other websites are of high quality and have a high domain authority. But that does not a mean you allow a third-party site to keep linking your website. That would be considered as spamming and would not be taken into consideration for ranking. So higher the number of authoritative sites that link you the more traffic you gain. They are directly proportional. Keep writing effective and updated content so that third-party websites are more likely to link your website. Guest blogging is vital to link-building. When you write a blog for another website, the owner of that website allows one or two backlinks to your website. Broken linking is an interesting strategy. Your job will be to find broken links, i.e. websites that do no exist anymore, redevelop and restore those links and finally contact the owner linking to the broken link and ask them to relink your version. Reach to website owners that work in the same niche as yours. Make sure the business has social media platforms, so it is easy for other website owners to contact you.
In conclusion, link-building is a SEO technique that is quite useful for bringing in website traffic and radically affects rankings. SEO techniques will continually update along with Google’s algorithm updates and website owners need to keep up.
