Instagram Advertising

Creativity above all else will catapult you into success. There are millions of Instagram accounts so it is vital to stand out from the crowd. McDonald’s is a great example of clever tinkering. The fast food chain wanted to raise awareness in Poland for its “I crave a Mac” campaign and place itself at the forefront of the minds of millennials seeking to satisfy their hunger. The instagram account (@mamsmakanamaka) started to splice their menu items into everyday objects to summon up the McDonald’s brand image without ever using the logo. This is a powerful way of promoting the brand without the use of iconic imagery like the Golden Arches or Ronald McDonald. Instagram is primarily a visual medium and a picture supposedly paints a thousand words so get out there and do just that.

Consider all of the tools at your disposal. The only clickable link is in your Bio section so ensure that it leads somewhere interesting. Don’t simply link to the corporate website. That’s boring and played out. Let your potential customers know about a special event or tell them how they could save money on their purchases. Better yet, give them a peek of the behind-the-scenes. People are naturally curious so tell them what they want to know. Instagram Stories is a great aspect of the platform that allows for a complete day to be experienced within bite-sized intervals. If your business has interesting product sketches or ideas up on a whiteboard, share it. Show them the production and distribution process of your goods or how an employee spends a typical workday.

Lastly, I would say that you should reward your Instagram followers every once in a while. After all, they are following your company because they have some sort of investment in the brand. Reward your loyal followers with content that is exclusive. Make sure they’re among the first to be in the know about new products and events. Come up with a teaser image that can generate anticipation for your upcoming releases or store openings. This kind of preview makes your Instagram followers feel special and keeps them coming back for more insider information.

Sharad Agarwal