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When engaging in a social media campaign a critical element is determining how much you are willing to pay for a given post. Attempting to determine the value of each post before it goes live is an exercise in futility. Even if you exert full creative control you cannot guess accurately whether or not the post you’re making will be a hit or a dud. Due to the nature of influencer marketing, the value of a given post will fluctuate greatly due to factors beyond your control.

However, that doesn’t mean that you cannot determine an average. While not every post is going to carry the same value, an influencer marketing campaign is a long-term strategy. By figuring out the averages, you can roughly determine the value of a post, and from there determine what you should be paying per post. Over time, some posts will excel, and others will flop, but everything will average out to a positive return. The question is, how do you go about calculating this average? The following tips will help you determine the average value of an influencer’s social media post.

Look for Longer Running Accounts

In order to establish a good average, focus your attention on accounts that have been around for a while. Several months to a year at least depending on how often the account has existed is a good way to get a reasonable sample size. Long running accounts also have the advantage of having enough data to spot trends, allowing you to make a reasonable guess about what the future of the account is going to hold.

While it might be tempting to score a deal with an influencer who has had runaway and unprecedented success, it is best to hedge your bets until they’ve had a chance to grow. The influencer might not actually understand how they managed to gain so many views so quickly, giving them a chance to settle into your niche will help keep you from making a bad investment.

Pull Data from Older Posts

Do not look at the last three posts from an influencer, and instead look at what they’ve managed with older posts. Fresh content is still circulating and could go viral, while older content has had a chance to circulate through news feeds and social media alerts and has gathered all the views it is likely to gather. These older posts can provide the best data on how much engagement that post will get over its lifetime.

Filter Out Flukes

Note that since we’re dealing with averages, it is important to filter out fluke posts – the kind of posts that go viral but whose success is never again replicated by the influencer. If somebody posts a YouTube video that scores a million hits but they only have 25k subscribers and just about all of their other videos average about 30 – 40k views then that highly viewed video should be treated as a fluke and not the norm. If you’re not sure if a post is a fluke, compare the averages you get including it in the data and without it in the data. If the difference is enough to completely change your decision to deal with that influencer, then go with the lower numbers.

Run the Averages

Once you’ve done all the necessary filtering, it’s just a matter of running what’s left. Basic math to find out the average views per post, the average engagement per post, and more information that will tell you everything you need to know about what that influencer can do and what they’re worth to you. Third party platforms such as Neoreach are excellent for helping you find some of the best influencers in your niche, allowing you to compare them and determine who is the best fit for your brand and who is most likely to net a positive return on investment.

The Dubai Chamber of Commerce and Industry and Google announced today the launch of “Get Dubai Businesses Online”, a program dedicated to help local businesses get more easily discovered on the web, by listing and verifying their business information (company’s opening hours, contact number and location) on Google Search and Maps through a unique solution called Google My Business. New and existing members of the Dubai Chamber can receive assistance in getting their business listing by visiting the website or a dedicated booth at the Chamber’s HQ in Deira. Businesses will also be able to instantly convert their business listing into a free mobile-friendly website in English and in Arabic.

Online search has become an essential part of people’s daily lives in the UAE. According to a new research by Ipsos[1], 1 in 3 searches in the UAE are about locations of local businesses; 95% of mobile users first turn to Google search (and 88% on Google Maps) for information regarding their purchase. Additionally, purchasers who see complete listings for businesses on Google Search and Maps are 20% more likely to say the business is reliable, well-established and offers quality products and services. According to another research by Alpha Beta, people who visit digital maps looking for business information have an 82% purchase conversion rate[2].

H.E. Hamad Buamim, President and CEO of Dubai Chamber, said: “We are excited to launch this game-changing program with Google which will help our members realize the value and benefits of building and managing their digital presence. It has become apparent that consumers are increasingly turning to online channels to access information, products and services, which is why it is absolutely crucial that businesses of all sizes invest in this area and leverage the right tools to boost their online reach.”

H.E. Buamim noted that he is optimistic about the program’s outcome after the results of the pilot conducted in 2017 exceeded the Chamber’s expectations, adding that the project will promote smarter practices among businesses in Dubai and open the door to new growth opportunities in the UAE and beyond.

Lino Cattaruzzi, Managing Director for Google in MENA, said: “We’re very pleased to partner with the Dubai Chamber to help put businesses in Dubai on the map. As more people in the UAE are looking for information online, businesses need to move fast to meet their customers and show up in the moments that matter. Now is the time to experiment and to use the digital tools out there to help make businesses smarter, and to measure results. This is just the beginning. We plan to roll out the same program with local partners across the region.”

The event was held at the Dubai Chamber’s headquarters, and brought together business owners in Dubai, media, and representatives from Google and Dubai Chamberi. During the event, owners and founders of businesses like 800flower, Re-Urban Studio, Gravity Gym and The Healthy Home discussed the value of online presence. Google executives demonstrated the features of Google my Business, a free tool that allows business owners to publish their business listings on Google Search and Maps, receive customer insights, and create free and instant mobile-friendly websites. Across the UAE, tens of thousands of Arabic and English websites have been created over the past six months using Google my Business.

‘Get Dubai Businesses Online’ is the result of an extensive pilot program that ran in 2017 and that took into consideration the challenges of business owners such as limited advertising budgets and basic understanding of how to reach their customers online.

Mate Communicate is an Australian telecommunication company that is committed to offering the best service to the consumers. The company has the motto of becoming the ‘best mate’ through exceptional quality service at an affordable price.

The branding of the company paints it as a truly 21-century broadband service provider. The company was formerly a part of Barefoot Telecom but was later spun off. Today the company provides different packages across different speed tiers.

Here are four prime reasons you won’t regret selecting Mate Broadband services.

1. No Lock-in Contract

The best thing about Mate broadband services is that there is no lock-in contract. As a result, you can change the plans whenever you like. This flexibility gives greater freedom to the customers to choose a broadband provider. However, since most of the customers are satisfied with the services they remain committed to the company.

2. High-Speed Internet

Another good reason for selecting Mate broadband services is that they provide high-speed internet connection. The speed of the basic plan is up to 12 Mbps while the premium plan has speeds of up to 100 Mbps.

3. Great Value for Money

Most would think that since the company offers high-speed connection the Mate broadband services’ charges would be high. However, the fact is that Mate communicates broadband packages are affordably priced.

The basic Mate broadband services NBN plan costs just $59 per month, while the premium plan costs $99 per month. There is no activation fee, no plan change fee, and no installation fee in case of a compatible BYO modem. In short, Mate Communicate package offersexceptional value for service.

4. Excellent Customer Service

Lastly, and most importantly, Mate Communicate provides exceptional customer support. The company proactively address issues of the clients. What’s more, it has an active social media presence where the company address issues of the customers. Apart from that, the customer service personnel respond to customer’s issues in multiple review sites. The excellent customer support makes Mate Communicate one of the preferred service providers.

The above are the four main reasons you should consider making Mate Communicate your best mate. The broadband service provider offers different packages that can suit the data requirements of different users.

You can select from four NBN plans and two ASDL plans. All the plans offer unlimited data. The NBN plans as mentioned previously range from $59 to $99 per month. On the other hand, the ASDL packages range from $49 per month and $59 per month. The NBN packages have higher speed as compared to the ASDL package.

Mass Communicate offers one of the best services across Australia. The company provides affordable packages that can meet the need of different customers. Also, the company has responsive customer service staff who make sure that the customers are happy with the services. If you are thinking about switching broadband service provider, you won’t regret selecting Mate Communicate. Once you become a customer of the company, you won’t find any reasons to switch again.

You’ve no doubt heard the buzz about Bitcoin. In fact, it has been difficult to avoid. And you’re probably wondering: how does it work? Or you might know more than your fair share about bitcoin, but would like to know how the rest of the cryptocurrency world operates. Either way, this guide is for you.

Because our focus is on all things digital, we’re going to dig a little deeper and do our best to explain what really goes on inside the top cryptocurrencies. So, let’s begin.

Bitcoin

The great grandparent of most of the cryptocurrencies in operation today, Bitcoin started life way back in 2008 (the stone age as far as cryptocurrencies are concerned) and is based on a paper authored by its creator Satoshi Nakamoto. Among other milestones, it is the first decentralised digital currency – meaning that it doesn’t require a bank or any other type of administrator.

Its peer-to-peer transactions take place directly between users and are verified by network nodes, which are computers connected to the bitcoin network. These transactions are then recorded in a public ledger known as the blockchain – a term familiar to anyone with a passing interest in Bitcoin. The coins themselves are created during the record-keeping process known as mining, which uses vast computer processing power to ensure that the blockchain is consistent and complete.

This revolutionary currency is used for the purchasing of goods and services, but where it is really making waves is among investors. For traders who want to invest directly there are the digital currency exchanges. More recently, Bitcoin futures markets have opened up. It is also possible to trade Bitcoin derivatives using a full-service brokerage firm.

Bitcoin Cash

Dating back only to 2017, Bitcoin Cash came out of a hard fork (a rule change not considered valid by older software) from Bitcoin which increased the block size limit from one megabyte to eight megabytes. What this change means is that Bitcoin Cash is a separate currency and not to be confused with Bitcoin. Upon launch it actually inherited the transaction history of Bitcoin, but from that point on all transactions have been separate. Bitcoin Cash has been widely adopted by digital currency exchanges and is frequently traded.

Ripple

Perhaps the second biggest name in cryptocurrencies, Ripple is a real-time global settlement network embraced by individuals and many larger banking institutions. The way it works is through a consensus ledger which doesn’t need mining.

Users make payments using encrypted signed transactions in either fiat currencies (such as the Euro) or Ripple’s internal currency called XRP. At first trust was required when it came to including fiat currencies, but Ripple is now integrated with various banking services and verification protocols. When a non-XRP payment is accepted, the system adjusts all along the network to record it – and this is what is known as ‘rippling’, the process which gives the currency its name.

Dash

This cryptocurrency started life in 2014 as ‘Darkcoin’, a more secretive version of Bitcoin. Even after being renamed it still offers users anonymity by working on a decentralized Masternode system which makes transactions almost untraceable. As with Bitcoin, miners are required to create new blocks, but on a level above them sit the Masternodes, which handle the transactions. This two-tier format is one of the reasons for the cryptocurrency’s success, but there are many other features which set it apart, including its Decentralised Governance by Blockchain (DGBB) system which allows operators to reach a consensus on issues such as proposed network changes.

Dogecoin

This may seem like a frivolous entry in the list, but Dogecoin has really taken off. It was launched in 2013 as something of a joke, with its symbol featuring the image of a dog popularly used in internet memes. However, it has since gained traction with the public as it is frequently used as an internet tipping system. It is also popular across social media, with a variety of Dogecoin-based initiatives (such as funding the Jamaican Bobsled Team and working to put a Dogecoin on the Moon) really capturing the popular imagination. When it comes to the tech behind it, one of the most important things to know is that unlike with Bitcoin and others, the supply of Dogecoin will remain uncapped.

This is just a short look at how some of the world’s biggest cryptocurrencies operate, but if you want to look deeper into the tech involved, it’s worth reading more. You could also simply follow the news, because cryptocurrencies are constantly grabbing headlines.

Dubai has become a sensational tourist destination to many people over the years. However, most don’t know the true extent of how varied the outdoor activities available here are, and just how much Dubai has to offer to those who prefer to be out of the AC and out in the sun. While the many natural landscapes may not attract as many tourists as the glossy skyscrapers and gargantuan shopping malls, they are definitely worth a viewing for any tourist visiting the city and, to many people’s surprise, are often found to be highlights of their visit. Here are 8 outdoor activities in Dubai you probably haven’t heard about:

#1: Desert Safari Dubai
The desert is a definitive component in UAE and the Gulf region and, just like the sea, is a mesmerizing sight and is an important element of the cultural heritage of locals. Despite its inhospitability and hot temperatures, the desert safari is actually a common activity for most visitors and is an essential visit even for those who prefer to stay indoors.

You just need to select the right operator to explain and drive you through the desert. Normally, a standard desert safari trip in Dubai takes about 45 minutes to get to a desert camp where the guests are fed on a buffet dinner accompanied by belly and ‘tanura’ live dances performances against a picturesque backdrop of a setting sun. This experience is unforgettable and is a must visit for anyone considering taking a trip to Dubai.

#2: Horse Riding
Horse riding is another common activity in Dubai. If you already know how to ride a horse, you can again experience the desert first hand by taking a horse ride through the sands. If you don’t know how to ride a horse however, you will have to learn first. Beginners will be eased into the experience on flat parts of the desert where they will be taught the basics of the activity. Great for kids and animal lovers alike, the horse riding is a fantastic way to enjoy the outdoors.

#3: Scuba Diving
The UAE, while not that well known, is a stellar scuba diving destination, especially on the West coast that is rife healthy coral reefs and underwater ecosystems. There are numerous pleasant dive sites where divers who enjoy everything from shallow dives over pretty coral to wreck and cave dives . There are even occasional whale sharks which periodically visit the waters of region and are an incredible sight for even the most experienced and jaded divers. In addition, sting rays, murray eels, nudibranchs and barracuda are common staples of the local diving experience, and the experienced operators in the area know the best locations to take tourists to guarantee the best underwater sights.

#4: Deep Sea Fishing

Although a lot of fishing in the UAE happens close to the surface, some tourists prefer deep sea fishing opens up a fairly wide variety of fish to catch. To engage in deep sea fishing in Dubai, you will have to be about 20 km offshore and engage in either bottom fishing or trawling. It is a great way to explore the ocean while still getting an opportunity to catch some fish. For the hardcore fisherman looking to make a big catch, it is important to know that the best fishing season in Dubai is between December and March when weather conditions are friendly and the number of fish is high. The most common catch is king fish, cobia, barracuda and blue fin tuna.

#5: Palm Island Sea Cruise
You can take a Cruise around the Palm Island and Dubai Marina canal. For those who fear the sea, the trip is less scary because: the shoreline is always insight, the trip takes less time and there is constant movement which reduces chances of seasickness. It is a common activity and most operators take the same route which covers:
• Jumeirah Coastline
• World Islands
• Dubai Marina Canal
• Burj Al Arab from the Sea
• Circumvent the Palm Island
In addition to sightseeing, you will benefit from the cool breeze in the sea, making friends and learning the history of the different places you are touring.

#6: Yacht Rental
If you are prefer to stray off the beaten path and hence not interested in set routes or even sharing trips with anyone yet still want a boating experience, Dubai is an ideal destination for yacht rental. The entire city of Dubai is located along the coastline and renting a yacht with your friends or family can be a great experience. There are a great many things you can do in a yacht besides cruising in your preferred route. If you’ve chartered a yacht, you can:
• Have BBQ lunch or dinner on-board with your friends or family
• Drop an anchor in the sea to swim. This feels entirely different that swimming in a crowded beach or in a swimming pool, and even further out at the sea, the water in the area is typically warm and welcoming.

#7: Dhow Cruise Dinner
A dhow is a traditional wooden vessel that has historically been used for a variety of commercial activities in the region. If your love of being out at sea has not been satiated yet, then taking a Dhow dinner cruise is the perfect choice to further explore Dubai water canals while having a full course buffet dinner. The most common destination is dhow cruise in Dubai Marina, the most premium water canal in Dubai.

In addition to full course buffet dinner and scenic sights, the cruises also include live entertainment: usually a live singer or a belly dancer. The experience is far more engaging than having dinner in a regular restaurant, and is perfect for anyone looking to relax while enjoying the fresh air.

#8: Musandam Day Trip
Musandam belongs to the Sultanate of Oman, but is geographically separate and is relatively easily accessible to anyone in the UAE. It is one of the most beautiful parts of the region but is more commonly a destination for residents.

These mountains are found on the East coast of the peninsula and the region has different climatic conditions as it faces the open ocean and is more exposed to the incoming winds. Here, the climate is cooler with slightly more green plants and scenic mountains. The Musandam Day Trip Tour is great for those looking to escape the hotter climatic conditions in western part of the peninsula, or for anyone looking to have an unforgettable experience.

Since the tour usually lasts a full day, it includes transfer from Dubai or Sharjah, snorkelling and lunch. You will also be able to see fjords dipping into the ocean, mountains and ocean all while enjoying a cool ocean breeze. You just need to make necessary arrangements to either visit as a group, family or as an individual. It all depends with your budget and preferences.

It is evident that Dubai has numerous tourist attraction sites that most people don’t know. Whether you live in Dubai or you are planning to visit the city, you should be adventurous and visit these sites. Dedicate some time to spend away from the usual modern spots such shopping malls, sky scrapers and expensive boutiques. Get involved in one of the many outdoor activities such as any of the ones listed above to really gain a well-rounded perspective on Dubai and the region.