The Strongest International And Local Fashion Shows Only Through Almowafir In Cooperation With Namshi

1 Feb 2021 Blog

Almowafir is a digital platform, through which you get the latest offers and coupons for the largest and most famous brands such as Namshi and the com and noon market. The Almowafir site tries to capture offers and discounts when they are launched so that its users can enjoy these offers and discounts on various products such as clothes, tours, and other products.

Almowafir is a dedicated application, for everyone who wants to buy all products through the Internet, where the Almowafir application is dedicated to providing the latest offers and the latest discounts for customers through its largest and most famous brands.

Why is the Almowafir application chosen by customers?

  • It is common practice that customers are always happy on what they spend the most money to meet their needs and desires is to save as much money as possible, and the role of the Almowafir application comes here by providing the best coupons and discount offers for the largest, most famous platforms, and stores responsible for shopping in general. Through it, customers are obtaining those offers and discounts for the products they want to buy.
  • The Almowafir application works to collect and reveal the best special offers, discounts, as well as coupons that operate the stores responsible for retail sale by giving them to customers through their websites, or in online shopping platforms on all products in all categories of fashion, the world of beauty, electronics, products for mother and her child, travel, reservations For aviation, hotels, furniture, decoration products, and many other products as well.
  • The ease of use has attracted customers, as the use of the application is suitable for all customers because of the innovations in it that keeps pace with the taste of users with different experiences and activities in their shopping.
  • Where the application works for the users, it enables them with all solutions to save money directly and differently, it works to identify and provide many options, classifications, and referral links for customers to the sites of advertisers.
  • This powerful application can be accessed via this link: –

The ability to save a lot of money through the Almowafir application in just 4 steps:

1- Choose your favorite store, brand, or platform to buy.

2- Work on exploring and reviewing the best coupons and offers for the discount, then make sure to choose the most suitable offer for you.

3- Click on Get Coupon to copy the coupon code, and forward it to the advertiser’s website.

4- Go to the shopping cart, or the shopping bag to complete the payment process, and paste the coupon code, in the field responsible for activating the coupon to activate the discount.

Namshi store for the strongest local and international fashion shows. Namshi is at the forefront of the platforms and websites for clothing and fashion products online. It is also in the Middle East, as it contains the most famous and largest local and international brands in fashion.

It also works to provide services to users from the UAE, Saudi Arabia, Bahrain, Kuwait, and the Sultanate of Oman. To make the site available in various countries of the world to work on shopping for freight with an emphasis on the process of obligating it to ship. 

  • Namshi is the first destination for young people who are working on marketing their fashion on the Internet, because of its always new and distinct designs for the finest and most famous international brands for the fashion industry.
  • It works on a commitment to offering only the best products and original fashions for international brands, as well as providing them through the original primary suppliers of these brands.
  • It works to provide the best shopping experience with customers and this experience is comprehensive for all family members in all fields and all their special occasions.
  • Presenting the best designs, best fashions, and innovations that keep pace with fashion and the age, it does not go out of work to continue to provide the latest advanced products, with all its designs, it does not go out of the application and keep pace with fashion in all its advanced forms.
  • It works to provide the latest and most important means to work on the customer’s convenience by providing high-end shopping services through which appropriate payment options are provided to the customer, such as paying upon receipt of the product to be purchased. Namshi also works to provide free shipping and delivery service, with the importance of working to provide a return policy Customer satisfactory and comfortable. 
  • It always works towards the goal of always reaching customer satisfaction, as Namshi offers the latest, best coupons and discount codes on the products that are purchased through it to customers, and the provider works to have the latest and best discount offers, codes and coupons for Namshi store and work on presenting them to customers.

The main website page on the Internet is: –

Offers, coupons, and discount codes for Namshi store:

Namshi discount coupon 35% upon purchase of 1000 riyals.

Namshi discount coupon 30% off on the first order from the store.

Namshi Coupon is a 20% discount on products when paying with Visa.

Namshi Coupon 30% off on all products available in-store.

Namshi discount code 20% off on all products available in-store.

Namshi Coupon and 30% discount on Jack and Jones brand.

Namshi discount coupon 25% on beauty products available in-store.

Advantages of buying from Namshi through Almowafir’s app:

Here is the importance of using the Almowafir application, as through it all the different products offered through the Namshi store are obtained, and the best and most important offers, discounts, coupons, and discount codes are also obtained from the Namshi store on all products.

Almowafir is also distinguished by its exclusive access to the latest and most important offers, discount codes, and coupons provided by Namshi at its launch, and customers can obtain them through the Almowafir application at the time of its launch, so all that matters to Almowafir is to save the largest possible amount of money for its users.

Email Outreach – Step By Step

16 Jan 2021 Uncategorized

If you are thinking about setting up an email outreach campaign, it is important to ensure you get it right the first time. Whether you want to increase backlinks to your website or close sales deals, a great outreach strategy is essential to your email outreach campaign success.

There are more than 300 billion emails sent and received every day. A successful email outreach strategy is the only way to ensure your email cuts through the noise and is noticed, opened, read and replied.

Here is a step-by-step guide on how to create the best email outreach campaign

Do your research

Before you set out to start an email outreach campaign, it is important to conduct thorough research. This makes it possible for you to tailor your efforts to meet the expectations of the recipient. When you research, you improve your open rate and understand your audience better, which helps to stay ahead of your competition.

Hook your audience with the first line

Every day, email users receive tons of emails from marketing companies and brands. The average human attention span is 8 seconds, which is when you have to grasp their attention and make them want to read more. Your subject line is your gateway to the recipient’s mind. It needs to pique their curiosity to make them want to open the email.

According to research, at least 40% of people open emails depending on the subject line, while 69% report most emails as spam just basing their judgement on the subject line. An ideal strategy for subject lines is to congratulate the recipient on something noteworthy they achieved recently. This tactic is a great conversation starter as it focuses on building relationships than closing sales.

Personalize your emails

When setting up an email outreach, one of your goals should be to avoid sending spam emails. This includes deleting all words related to spam, exclamations points and false promises. Also, avoid sending a generic email to all your recipients.

People want to be seen, and you can make them feel visible through personalized emails. Personalized emails are great relationship builders, and they help to boost trust. One of the ways to know what your recipients want is to ask for suggestions.

You can also use personalized templates that are easy to customize for each recipient. Take the time to find contact details for the recipient to keep the emails as personalized as possible. In a personalized email, include the recipient’s name in the subject line and the email body.

65% of people respond to visual cues. Therefore, consider using images in your emails. Create a simple email signature with your logo. If you do not have a logo, you should look for good logo designer. If you have, just add your business logo design to the emails to increase brand visibility. The images you use should be relatable to the recipient to be able to grasp their attention.

Provide value

It is human nature to put one’s needs first. For this reason, the perfect way to grasp the attention of the recipient is to provide value to make a psychological connection with them. In email outreach, the norm of reciprocity is important. When you send out value, the recipient will feel the need to return the favor.

Another way of adding value to your emails is by appreciating the recipient. When you reach out and acknowledge the recipient’s expertise, you increase the chances of getting a response. For instance, you can invite a recipient to take part in a project with other experts. This makes them feel seen and encourages them to reply to your email and forge a relationship.

Remember to use humor

If your email outreach is boring, it is sent straight to spam. The best emails should speak to human emotion. Humor is a positive emotion that can be used to start or deepen a relationship. Therefore, never miss an opportunity to use humor in your emails.

An email that makes the recipient smile or laugh aloud will linger in their minds for longer and make them interested in your brand. You can use funny memes and witty wordplays, or even jokes to add humor to a pitch.

Make your emails easy to reply

On average, people spend at least 2.5 hours reading and replying to emails. To increase the chances of having your emails replies, you need to make the process as seamless as possible. Send out emails that require yes or no answers from the recipient. You can also use number lists for responses, making it easier for recipients to leave replies.

Regardless of your outreach purpose, a winning strategy is the best way to meet your goals. While there is no one size fit all approach, most of the tips in this article have been tested and prove to work by experts.

 

10 Interesting Facts About Whatsapp

4 Jan 2021 Mobile Apps

Before jumping into the facts of WhatsApp, let’s rewind to how WhatsApp was created and everything about this immensely popular messaging app. WhatsApp, released in 2009, is among the most popular apps for voice and text communication. It is free to use, safe and convenient, and can be used on both smartphones and tablets, you can send and receive messages, perform voice calls, and lead video chats.

The thing that makes this app attractive is that it runs on different operating systems for phones and computers, helping with messaging. To make one-on-one or collective group calls be it formal or informal meetings.

It was just a messaging app before, but it has now evolved from messaging to video and audio calls to business services. WhatsApp is a simple platform where one contact is used to interact. It’s just that convenient.

WhatsApp can recognize individuals who already use the application in your phone contacts, and you’ll never have to manually update them. You may also invite friends who do not have WhatsApp or who are not on your phone contacts to communicate with many other people that you meet. To interact with up to 256 people, WhatsApp allows you to build work, colleagues, or family groups. Also, the app lets you select your context and send an online map to your GPS location. You may enter a status message that lasts up to 24 hours or until it is altered. In the app, you can restrict contacts from inside the app or transfer the information from a person to another person.

In 180 countries, with over 1 billion users worldwide, WhatsApp claims it supports over 2 billion people. In 169 countries, WhatsApp Messenger has become the top telecommunications messenger app, although maybe oddly, not really in the United States, where Messenger is more popular. In India, Germany, Russia, and the U.K., this app rules. WhatsApp it’s not the only game in town, considering its tremendous values and outstanding numbers. Line, Imo, Kakao Speak, WeChat, Kik, and Viber Messenger are some of the competitors for the app. WhatsApp typically uses a broad approach to meet as many users around the world as possible. WhatsApp is increasing in popularity relative to its rivals, even grinding its own Facebook sibling, Messenger, as per a Market Intelligence Insights survey. This is a big part of the data protection features of WhatsApp. Just you get to see your chat, and the individual you are messaging. WhatsApp only puts them back and forth, so that its workers cannot see conversations or keep any backups of them on their servers.

On a range of mobile platforms, including iOS, Android, Windows Phone, Blackberry, Nokia S40, and Nokia S60, WhatsApp is accessible, finding it very famous among consumers in developing economies, which seems to be the game of Facebook here. In reality, TechCrunch reported a study by Jana Mobile that states that people are 12X to 64X more prone than Facebook to say WhatsApp is one of their most popular messaging services.

WhatsApp Web is a computer version of a smartphone app on a regular Mac or Windows browser except for Internet Explorer. Nevertheless, the mobile app doesn’t provide all the options provided. On the iPhone or Android app, anything you are doing on the website will sync and appear, so all of your conversations are synced, and the web version now allows you to make video & voice calls as well. A business edition enables businesses to use WhatsApp to communicate with clients.

Where it will be possible to install Facebook’s messenger, Instagram, and all these apps on cross-platforms such as desktop computers or laptops, WhatsApp still cannot be included with the web without carrying your mobile along with you. WhatsApp Web offers everyone the ease of using WhatsApp on your PC, but only if an active internet service is linked to your mobile. That means you’re not able to use it on the network separately. This guarantees the privacy of your data as well.

Instant messaging applications have transformed our lives, similar to a time when people would just have to send and receive emails back and forth with days in between. With new applications with their very own trends and gadgets showing up every minute, WhatsApp ranks up as one of the easiest yet most secure ways to interact.

The 10 interesting facts about WhatsApp are that maybe you might not know are: –

  1. WhatsApp was founded by the former Yahoo employees Mr. Brian Acton & Jan Koum.
  2. It was initially only made for IOS users.
  3. On marketing and user acquisition, the company did not invest a dollar. They invested that instead of advancement.
  4. In June 2009, the instant messaging platform had 250,000 users worldwide. By December 2013, the figure had increased to 400 million.
  5. The organization rejected a $10 billion Google bid, but in February 2014, they finally accepted a $19 billion Facebook offer.
  6. Two billion minutes are consumed mostly on the app every day
  7. On the smartphone, 55 million video calls are made each day. The conversations last a maximum of about 340 million minutes.
  8. It’s the most commonly used application in the world for text messaging. It has extra billions of users than Facebook Messenger.
  9. WhatsApp seems to be very generous to its users because it also avoids advertising.  But still, because of the billions of downloads every day on Android phones alone, WhatsApp receives $2 billion and more by end of each year.
  10. There are at least 5 billion WhatsApp groups created from 2009 until now.

No doubt, because of its awesome features and friendly operating system, WhatsApp is the most common messaging service worldwide. Everyone has WhatsApp downloaded on their smartphones, or you may not be aware of these fascinating and impressive details about your visited messaging app every day. So, now you know the interesting facts of WhatsApp, share this with your friends and family and let them know the story of WhatsApp.

Social Media Trends 2021: Optimize Your Digital Marketing Strategy For Social Success

31 Dec 2020 Uncategorized

Social media is developing to be much more critical than ever. To meet and attract more clients in 2021, we have collated the top 6 social media patterns for you.

For advertisers to gain and engage consumers, social media is a preferred channel. Social media marketing, known for an agile model, allows marketing teams to stay up to speed with the new changes in social and technical innovations to ensure that they take advantage of all the opportunities available.

It’s no surprise that this year has seen an unprecedented change in social media usage, alongside a whole host of other customer behavioral factors. Within this opportunity, there are challenges:

How do I keep my social media audience engaged?

What content is appropriate for today’s environment?

From rising platforms to worthy causes, utilizing social media for shopping, live events, or forming relationships, it’s time to dive into the 2021 social media trends.

1. THE ORGANIC SOCIAL MEDIA RELATIONSHIP FUNNEL

With rising concerns over privacy and fake-news, forming a trust relationship with your customers in 2021 is going to be harder than ever.

With studies showing that 75% of people don’t accept advertisements as truth, there is a lot to be said for a relationship marketing approach to building trust with your social media audience.

Social media platforms need to grow in their relationships with staff, clients, and bloggers to cut through in 2021, to ensure that our main brand campaigns are backed up by the voices that our clients trust most.

2. PEOPLE-FIRST SOCIAL MEDIA FIRST

Two-way communication is the key to lift your organic posts to the top of the social media of your audience. As we know, in addition to targeted paid advertising,’ the role of algorithms is to share specific content to users.

So, via a platform that your customers trust, an active online community that engages with your content through likes, comments, and shares will help you out by amplifying your content.

3. DIVERSIFICATION

Without recognizing the massive shake-up of social networks we’ve seen this year; we can’t talk about 2021 social media patterns. A modern approach to social interaction has been pioneered by TikTok, peaking in March 2020 with nearly 76 million downloads.

Tiktok is a common social network for short-form video sharing where celebrities and aspiring creators share content from dance, cooking demonstrations, and makeovers to animal videos and social media challenges created by users! This content proves to be highly successful with Tiktok’s fan base, of which 41% are aged 16-24.

4. LIVE SOCIAL MEDIA

Live social media has soared in terms of its uptake this year, and it’s not difficult to pinpoint that growth to a particular period earlier this year. Using live streaming to fill the physical void had become the new normal for so many consumers, but how are marketers using this opportunity to meet their customers live online? Many marketers who previously relied on events marketing have gone back to the drawing board this year. Embracing live social media innovation has enabled them to achieve their goals in a completely different way.

5. SOCIAL CONTENT FOR GOOD

A growing focus on political, environmental, and social issues throughout the year means increased social media conversations about the issues close to your customers’ hearts.

Reaching the tipping point, Merkle’s Q4 2020 Media Insights Report found that 56% of consumers say they have no respect for businesses that remain silent on important issues. So now’s the time to leverage your social platform to inform and reassure your customers.

6. SOCIAL COMMERCE

87% of e-commerce shoppers believe social media helps them make a shopping decision and with half the world’s population on social media, social commerce is the next logical step for online shopping.

Data from the US Department of Commerce, shared by Sprout Social, demonstrates social media’s share of total US retail sales rocketing up in 2020, and this trend is set to continue.

“Social commerce is not a new concept, but with the development of Pinterest catalogs, Facebook and Instagram shops alongside increasing online shopping behavior during the Pandemic, 2021 is the perfect time for social e-commerce to flourish. It’s easy, functional, and streamlined.

Infiltrating social media, where consumers spend a large chunk of their day, improves the shopping experience, and shortens the process. As humans, we’re always looking for simpler ways to get what we want.

Brands want to convert customers as soon as possible, therefore why waste time sending them to your website, for them to potentially leave because of user experience issues. Reduce drop-offs by selling directly from your social media posts. Marketers will want to focus more on their social media reach, engagement, and effectiveness; evolution is necessary if you want to survive in 2021.

10 Digital Challenges for SME’s

23 Nov 2020 Digital Marketing

Technological advancements are happening daily all across the globe. There will always be room for improvement no matter how advanced the company may be. Small and Medium Enterprises are an important part of an economy as they provide employment, supplement other large companies, and accelerate the growth of any nation.

In the initial years of business, small companies face a lot of challenges which are at times very hard to overcome. Having said that, many of these problems and challenges can be fixed. What one needs is to take time to understand the pain points, re-think the strategy, and come up with solutions to fix them.

Let us look at some of the common digital challenges faced by small and medium enterprises and how these can be addressed:

  1. Finding customers – This is a huge challenge that any company faces. Marketers work hard in every company to bring in new customers but this problem is amplified in the case of SMEs’ as they are not a household name. There are many channels that they can choose from but which one to prioritize is the real question. To address these challenges, companies need to focus on building buyer personas to get an understanding of their target customers. Based on these buyer personas, the content should be created to get in front of the target audience online with messages that they care about.
  2. Increase brand awareness – The target customers need to know who you are for them to buy from you. Strategies need to be adopted not only to spread the word about the brand but also to work towards building a good reputation for the company. There are many ways of creating brand awareness with activities focussed on PR, blogging, and co-marketing. PR activities should focus on finding a voice and place for the brand in the market. Partnering with other brands can help SMEs’ inherit some of the reputation and image and create brand evangelists. It works well to gain new contacts along with organic marketing activities. Maintaining a high-quality blog helps in building brand awareness and helps drive traffic to the website. This traffic can be converted into leads. Blogs also help in establishing authority in the industry and trust.
  3. Building an email list – To convert prospects into loyal customers, the companies need to focus their efforts on building trust and provide value consistently. For this, companies need to build an email list with all the prospective clients. This should be done by having an opt-in email list which is mainly made up of subscribers who voluntarily share their email addresses for companies to send out emails to them. Blogs can also contribute to building the email list. Great content makes it easy for people to subscribe, build search authority, and increase the online presence.
  4. Lead generation – Another challenge that the SMEs’ face is generating leads, especially high-quality ones that convert. A good lead generation strategy is what turns website visitors into prospective customers. To make this process work smoothly, the website needs to be optimized for conversions. Prioritize the most popular pages of the website like the homepage, the “About” page, and the “Contact Us” page. The next step involves implementing conversion tools such as pop-ups, Slide-ins, and taking advantage of the free lead generation management software and apps.
  5. New Digital Marketing Avenues – Webinars continue to be the most efficient, and fastest way to use digital marketing to generate more profits. Webinars have become the best way to reach and engage an audience. Over 60% of B2B Marketers are already using webinars as part of a lead nurture campaign. More than 75% of digital marketers believe that webinars are the most effective or among the top content marketing strategies available.
  6. Delighting customers – Customer delight is as important as customer satisfaction. It is the delighted customer that comes back to buy again, write testimonials, and refer a brand/ company to people. This requires brands to focus their energy not only on satisfying customers but also go beyond their expectations and deliver an extraordinary experience. Efforts need to be made to understand why a customer selects to for their needs, set expectations at the start of the engagement with customers, and then ensure that you can deliver on those expectations. Brands should look at ways to innovate to provide unexpected benefits and measure customer satisfaction.
  7. Employing talented people – To achieve success the brands need to have a competitive and talented team that understands the company vision and supports the efforts. Hiring is often one of the biggest challenges for SMEs’ as hiring new employees is a complex process and the cost of onboarding is usually high. Hence, time should be invested in the careful screening of resumes to not just find good ones but try and get to the great ones. Creating candidate personas for each role not only lays out the traits you are looking for but also defines the company culture.
  8. Managing workflow – Having the right people is not enough. The workflow needs to be managed with scaling up of operations. one needs to ensure that the team has the necessary tools and processes in place to work efficiently. To overcome any roadblocks that the team faces, there should be a proper channel to provide feedback. This can be done through employee satisfaction surveys, one-on-one meetings, occasional sip-level meetings, pinpointing the threats to the business and that issues that create roadblocks in their roles.
  9. Financial planning g– to create smooth operations, the companies should focus on providing resources. The main challenge is the budget restrictions face by SMEs’ which are based on revenue and margin. With budget restrictions, it is a big ask to improve efficiency. However, this can be handled by some good decision-making which is based on financial planning. The focus should be on cutting costs wherever it is possible and manage the cash flow.
  10. Scaling– it is one of the toughest things to do as it is important in every area of business. Companies are faced with the problem of either building scalability early which can overwhelm the team members who may still be getting trained.

These are just some of the digital challenges faced by SME’s today. With proper planning and strategy in place, these can be overcome to become successful in the long run.

Top 10 Benefits of Using WordPress

20 Nov 2020 Content

In case you did not know, WordPress powers nearly one-third of the world’s websites and tops the list of the three most often used site building packages in the world, followed by Joomla and Drupal.

Consider these stats:

  • 400 million people view 24 billion pages hosted by WP every month
  • 70 million new posts and 47 million comments are made each month
  • WordPress blogs are written in over 120 languages
  • WordPress plugin downloads crossed 1.5 Billion total downloads

This is why WordPress is so popular worldwide and deployed for building websites in the government, education, retail, healthcare, and fintech industries:

  1. Ease of Use

WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, videos, etc. is a breeze and can be done in a jiffy.  Because the technology is so simple, time spent on configuring the website is greatly reduced.

  1. Quick to Install

A WordPress site can be installed and up and running in a matter of minutes, even without any technical expertise. All a user needs is a domain name and a web hosting account. The Admin dashboard has all the features needed to customize a site’s layout and to start creating pages and posts right away. WordPress sites use less code and once optimized are quick to download.

  1. No HTML Editing or FTP Software Required

WordPress is a self-contained platform and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images, upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

  1. A variety of themes

WordPress themes offer an array of choices for fine-tuning the appearance and functions of a new site, thanks to its large and growing directory basic and premium of themes. The look and feel of the site can be 100% customized so your brand identity can be reflected on your website and provide a unique experience to your visitors.

  1. Plugins Extend Functionality

The WordPress plugin directory includes hundreds of plugins, small pieces of code designed to perform specific tasks that allow users to add features such as shopping carts, galleries, and a contact form. Plugins can be activated or deactivated and uninstalled as needed as a site evolves.

  1. WordPress Sites Rank High for SEO

WordPress sites tend to rank high for their keywords, largely because WordPress includes a variety of tools and plugins for optimizing content for SEO. Each page, post, and image can have its meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.

  1. WordPress Sites Are Mobile Friendly

Mobile responsiveness is also a factor in Google rankings, so websites need to look good on any handheld device such as mobiles, tablets, laptops, and desktop computers. WordPress offers a variety of responsive theme designs, and users can also make a static site responsive with plugins and adjustments to theme files.

  1. WordPress Sites Have a Built-In Blog

Since WordPress is a content management system software, it has multiple features that make publishing content easy. One of these is a built-in blog feature that can be accessed from any device, at any time, so that users who want to add a blog to their website don’t have to create one separately.

  1. The WordPress Community

Because WordPress is an open-source architecture, it is supported by communities around the world. This community of WordPress members is responsible for making changes to the source files and keeping WordPress updated and secure.

  1. Sharing ability

Sharing content is easier than ever in the huge WordPress community. You have widgets for social media, plug-ins, APIs, and everything you need to connect your social media accounts with your website and share your content on various platforms.

WordPress is today used to run complex sites for large multinational corporations, manage small businesses, and create personal blogs. WordPress sites can power eCommerce stores, online marketplaces, trading platforms, or host a social network, webinars, or podcast. Thanks to its many themes and easy access to its source files, WordPress is also endlessly adaptable to a company’s changing needs.

 

 

Chatbots Help Improve Customer Service

18 Nov 2020 Technology

The main element that contributes to an increase in sales and customer loyalty is primarily based on improving the experience of your customers. Customers are smarter today than they have ever been. They expect the companies to be experts at communication with them. Chatbots are changing the way brands interact with their customers.

What is a Chatbot?

A chatbot is a software that communicates with users via a conversational interface, be it textual or voice-based. This can happen on a brand’s website or app or through other platforms like Alexa, Skype, Facebook Messenger amongst others.  Simple chatbots scan keywords in a customer enquiry to deliver pre-packaged answers while the more advanced chatbots powered by Artificial Intelligence and Machine Learning can use natural language processing to create responses and conversations that are more complex. AI-based chatbots are more flexible as they actively learn from the conversations, they have to help the customer reach their goals.

A survey conducted by Oracle found that 80% of the brands plan to use chatbots by 2020 and a study by Ubisent shows that 35% of consumers want to see more companies using chatbots.

How can chatbots improve customer service?

  1. Facilitates a smoother customer journey- customer experience is all about improving the interaction of the customer at various touchpoints across his journey. Chatbots help in easing the purchase process during two touchpoints mainly at the awareness and the evaluation stage. During the awareness stage, the customer is looking for information to get to know your brand better. At this stage, the customer may have some questions that need to be answered. Instead of looking for the FAQ section, a bot can act as a friendly search bar. It can provide basic information about the brand, articles, product suggestions, etc. At the evaluation stage, what matters most is the personalisation and the quality of experience rather than the price.
  2. Seamless live chat- customers can engage with a chatbot in the same way as they would with an online conversation with live customer support employees. Since many chatbots use natural language processing methods, they can analyze the customer’s question and deliver the response accordingly.
  3. Round the clock customer service- chatbots can work round the clock, unlike live chat customer support. Today, the customers want immediate response and many queries and transactions take place outside of business hours. A chatbot can provide a certain level of support 24/7. Even when the bot is not able to resolve an issue it can
  • Identify the type and urgency of the issue
  • Send the ticket to the right department
  • Push it to the top based on the level of urgency
  • Help schedule a call/chat during business hours to eliminate the element of uncertainty.
  1. More convenience, less friction- customers dread contacting customer support and are more open to use chatbots as long as they can cater to specific needs. Chatbots not only enable customers to get answers to their queries but can classify queries that they are unable to address and forward them to the appropriate department for resolution. This helps in eliminating a lot of needless interaction and avoid inefficiency which can lead to a customer feeling frustrated.
  2. Personify the brand- the flexibility that a chatbot provides allows them to engage with customers at different levels. Bots can convey the tone, mood, and personality of the brand apart from providing technical support, resolve queries, or guide sales. Creating a chatbot persona that represents the brand values, tells the story, and reflects the language of the target audience, not only helps in humanizing the brand but also make it look more authentic. The right personality can engage with the audience at a more personal level.
  3. Gather actionable feedback- a collection of feedback is an integral part of any business. Getting to know how the customers feel about the products and services being offered and the customer support you offer is essential to success. Chatbots can eliminate the process of filling out surveys and questionnaires. They can collect feedback throughout their interaction with the customer while they are shopping. Chatbots can also personalize the survey as they go along, adjusting to the responses received by the user and getting more information on areas of friction.
  4. Saves Money- using chatbots facilities saving money over customer service operations. Chatbots can respond to questions and are capable of reducing response time leading to higher customer satisfaction.

Chatbots have been gaining more and more traction. They are the “here and now” allowing brands more opportunities to engage with customers and fulfill their goals. If done in the right way chatbots have a tremendous positive impact on the quality of customer experience and the bottom line.

 

 

How AI Can Improve Customer Experience

16 Nov 2020 Web design

Artificial Intelligence is described as a task performed by software, application, program, or by a machine in the same way as a human being would accomplish the task. It is the development of machines and computers to perform tasks that require human intelligence. These tasks can involve planning, decision making, execution. AI has had a significant impact on many sectors and how businesses function and improve their operations and strategies.

AI and customer experience are both crucial to the success of any business today and AI has contributed in a big way to the improvements in customer experience.

We will explore how AI-based web design can improve the customer experience.

Web design is more than just a visual element. It is very important to provide practical, interactive, and intuitive elements when designing a website. AI in web design has been there for a while and has changed the way how things work. Some consider it a positive step towards creating machine learning consciousness while others feel that the human element is more important when it comes to design. For web design, AI can help create templates without any kind of human intervention. The software can scan design trends and market data to come up with the most popular trends that can be integrated with web design. Mentioned below are some of the techniques used to improve customer experience.

  • Faster design and demand fulfillment – improving and enhancing customer experience involves fulfilling consumer demands. Be it a demand for better navigation of a dark interface, these demands need to be catered to enhance the experience. Hence, machine learning is used to identify the requirements of the client and match them with the existing market trends to create the design faster. It is for the designer to ensure to keep in mind the needs of the clients, market requirements, and customer demand while designing to create a synergy between all three elements at a faster rate.
  • Optimum utilization of data – with the vast volume of data that is generated, AI comes to the rescue. This data can be very useful in creating web designs that bring real value to any business. In today’s date, it is very important to ensure people get what they are looking for and that is when a careful analysis of data needs to be done. This is where AI plays a crucial role. AI can help in sorting the data based on demographics. It can help put together core insights and help generate a design that can help businesses create a website that is all about its users thereby improving the customer experience.
  • Improvement in UX – it is an important element of customer experience strategy. Having a functional website is not enough, it needs to look good and cater to the individual needs of its customers. There are four essential elements of a customer experience model- value, desirability, usability, and adaptability. While templates are made using AI, all these elements are factored in to create an interface that not only looks good but also adds value to the customer experience as well as business operations.
  • Personalization – content personalization is a great way of improving and establishing any business as a customer experience leader. Machine learning can help e-commerce and other websites in providing personalized suggestions to its users. With the data that is collected, Ai can be used to identify the online behavioral pattern of a specific demographic and personalize the content to cater to the specific needs and requirements. This not only helps a business connect with its audience but also creates a lasting relationship with them.
  • Incorporating new tech in design – with new technologies emerging every day, the relevant must be integrated within the website design to enhance the customer experience. Integrating technologies like voice search, chatbots, and subtitle generation for videos have shown that such technologies within the web design will enhance and improve websites.
  • Effective marketing – with machine learning and data, a business can have innumerable opportunities, especially for e-commerce. It can help in effective branding and marketing based on customer behavior by evaluating different parameters like the type of product that the customer needs, its price, the pace the customer likes to buy, and lots more.

Whether combining web design and artificial intelligence is healthy or not is an ongoing argument. Keeping in mind the current trends integration of AI in design has shown great potential in improving customer experience. The future will witness the use of AI across all industries to grow their business.

Consumer Data Drives Growth

12 Nov 2020 Digital Marketing

Data is now an integral part of every sector and function in the global economy and much of the modern economic activity simply cannot take place without it. The large pools of data when collected and analysed can help identify patterns and help in making better decisions which form the basis for competition and growth for organizations. To determine the competitive advantage that an organization can gain with customer data-enabled learning, there are some important questions that they should answer.

  • How much value addition is made with customer data?

The higher the value-added the higher the chance of creating a lasting competitive edge.

  • How quickly does the marginal value of data-enabled learning drop off?

What this means is that how soon does an organization reach a point where additional customer data no longer enhances the value of the offering? When the marginal value of learning from customer data remains high even after having a large customer database, the organization still will have a lot of competitive advantages.

  • How fast does the relevance of the data depreciate?

If the data become obsolete quickly, then the organization stands to lose its competitive advantage over others in the same industry.

Having looked at how data can help organizations, it is now time to consider the role of data for marketing agencies and how it is driving growth. The role of a marketing agency has been evolving due to the ever-evolving digital landscape. New sources of consumer insights clubbed with new technological advancements have transformed the way brands connect with their consumers. Agencies are now tasked with delivering unique actionable audience insights to provide the base for persona development, analytics, and more by

  1. Crafting new client pitches – customer data can be crucial in forming new client pitches as they offer insights and opportunities to grow a business. This data helps in formulating a plan that will translate into client deliverables. Since the customer data will not be available for a comprehensive analysis, the agency can leverage what they know about the brand’s target audience concerning demographics, psychographic, and other data. In doing this, they can clearly show
    • A strong and distinct understanding of the target audience and audience segments.
    • Help in enhancing the brand’s existing customer files, campaigns, and analytics
    • Gather insights about the competitors and show prospects and untapped opportunities.
    • Help in planning of product roadmap based on untapped consumer wants and needs
    • Enhance and improvise on the customer experience based on consumer personas.
  1. Formulate data-driven personas – data can be very useful not only in formulating new client pitches but also to develop personas for organizations. Personas focus on creating characters to represent user types for a brand, site, or product. These personas have contributed in a big way by helping a brand get a better understanding of their customers to personalize projects for better ROI. Strong personas can help brands
    • Improvise the customer experience by ensuring that brands are talking to the right people, delivering the right message through the right channel.
    • Invest in the right channel- personas help brand prioritize what channels to use to have the maximum return.
    • Craft relevant messaging-personas have known to help brands tailor communication by ensuring that the audience is receiving messages as per their preferences. With the right data, brands can pinpoint the key motivators and help determine what makes the audience different and tick.
  2. Improving campaign performance– developing personas in the stepping stone to elevating the marketing efforts of a brand. Consumer data is a vital resource for agencies who are looking to meet and exceed the performance goals. By combining various kinds of data, efforts can be made to build sophisticated audience models that can be consciously used for the execution of the campaign through all the stages of a customer’s journey from acquisition to retention. This has often led to a better campaign performance from awareness to engagement to conversion.
  3. Enhancing analytics and insights– analytics and insights based on consumer data are essential to optimizing efforts made for the future. Enhanced analytics is a key area of focus for brands. To capitalize on this, the agencies must have on-demand access to unique data sets and tools that can be used to the needs of the brands they serve. It is a well-known fact that third-party data when used with campaign analytics can help brands discover new audience insights that lead to new opportunities.
  4. Provide data processing and consulting service– in today’s date, the agencies should not only be equipped with deep data expertise that helps in persona development, campaign performance, and enhanced analytics and insights but also serve as always-on advisors for data management and evaluations. According to a recent study by Forrester Consulting, companies are dedicating 21% or more of their marketing budgets to data and analytics. Having said that many organizations have hurt their campaigns due to inaccurate, outdated, and inconsistent data, thereby presenting an opportunity for marketing agencies to offer value by using data and analytics to their advantage.

For brands to get the most out of the marketing efforts, there needs to be a shared understanding between the brand and the marketing agency of the goals and the target audience. By offering high-quality consumer data and leveraging across the marketing funnel, from persona development to campaign execution and analytics and insights, new doors can be opened for a collaboration between the brands and the marketing agencies.

How Gen Z Is Transforming Digital Marketing?

10 Nov 2020 Digital Marketing

The generation we are born in defines who we are. Be it Millennial, Generation X, or any other generation, they are likely to respond to advertising in a way that aligns with others from the same generation. With Generation Z which mainly comprises of individuals born between 1995 and 2015 now entering the workforce, they are poised to upend the digital marketing industry.

How is Gen Z disrupting digital marketing?

  • This generation is unique as they have always had technology as a part of their lives and they have never known life without social media and smartphones. This shift has led to the way we communicate, connect, and market to one of the fastest-growing consumer bases. They are also a generation that has transformed multitasking into an art form. Having said that, Gen Z stands to contradict themselves as they are comfortable with analog forms of communication instead of the digital channels.
  • For Gen Z, a workplace is a primary place where they feel the most comfortable and prefer face-to-face communication. With more and more of this generation joining the workforce, it becomes essential for any digital marketer to gain a basic understanding of what makes them tick and their preferred channels of communication.
  • Gen Z has values that include determination, independence, and a strong work ethic and they love to learn new things. They create anything and everything and use social media channels to promote it. It is in their era that influencer culture has picked up and become a unique marketing avenue. Influencers set the precedent for trends by promoting clothing lines, beauty products, social causes on their blogs, social media channels, or by creating videos. Influencer culture provides a unique opportunity for marketers to think outside the box and convert Gen Z followers into leads. Getting an understanding of influencers or channels that make them stand out will help in reaching a wider audience.
  • Social causes are a major selling point for Gen Z. a large population of them believe and advocate for the environment. They are a contribution to promoting the sustainable product revolution. The cause coupled with digital interaction provides a perfect avenue for marketers to connect with Gen Z potential consumers who are willing to pay more for sustainable products. Gen Z is searching for sustainable fashion products video content to engage with providing a platform for marketers to reach them.
  • Gen Z is accelerating the change in the communication industry. Marketers must focus on understanding the rules behind social media functionality. E.g. hashtag best practices- when these are used to grow the audience base, the focus should be on not only appealing to the target audience but also on the causes they support. Another important aspect of communication is the ability to adapt. Gen Z shows lightning-speed dexterity as they navigate their smart devices, switching between apps skillfully and easily. This generation is equipped to multitask and also are looking for a change. The digital marketing campaign should be designed to keep these principles In mind and prepare for the unexpected.
  • Disruption is a part of the digital marketing world, making change a constant for digital marketers who need to navigate this change for achieving success. Staying on top of social media trends is not enough. The focus needs to be on technological advancements that will help expand the reach.

Gen Z is defined by its relationship with technology, its commitment to social causes, and transparency. The use of technology helps in documenting every aspect of their lives from leisure to work. This combination poses a challenge for digital marketers who are struggling to keep up with Gen Z.

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